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Thursday, August 28, 2008
Friday, August 8, 2008
Customer Segmentation Based on Usage Analysis
Recently, I've had the opportunity to work on emerging subscriber services management projects. I read this as a radar indication of increasing interest in this area by service providers, whether for voice, data or internet.
For me, the topic of subscriber data management naturally leads to a number of areas of interest, tracing all the way back to audience usage analysis fundamentals.
An interesting viewpoint from Cisco Networks on customer segmentation based on usage:
For me, the topic of subscriber data management naturally leads to a number of areas of interest, tracing all the way back to audience usage analysis fundamentals.
An interesting viewpoint from Cisco Networks on customer segmentation based on usage:
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